The Internet is full of surprises. In addition to informing and entertaining Internet users, the web also makes it possible to earn money in various ways. Some people think that to make ends meet thanks to the web, it was imperative to make videos. But if you don’t want to put in so much effort, you can also make money sending emails. How to proceed ?
Make money by sending emails: how does this method work?
By sending well targeted emails, you have the possibility of making money to supplement your ends of the month.
How to attract prospects?
Before you can email potential customers and make any money, you’ll need to create a lead magnet. Thanks to the prospect magnet, you can set up a database containing emails from potential customers.
- How does the prospect magnet work?
You can offer e-book, free video, etc. In principle, to benefit from it, the interested person will have to provide his email. The goal of the lead magnet isn’t just to increase the number of subscribers to your page or site. This technique allows you to convert some of your followers into true loyal customers for your brand.
According to US researchers, this technique helps optimize call-to-action buttons by about 24%.
The stake of the prospect magnet
If you hope to make money by sending emails, you will need to carefully choose the right gift for your prospects. If it is of value to the Internet user, it will spark their interest in your brand. This will make them more open to the idea of discovering your offers and services. You won’t have too much trouble turning him into a customer.
How does affiliate marketing work?
When it comes to affiliate marketing, people associate it with a technique for marketing a blog. In reality, this technique also allows you to earn money by sending emails.
- How to do affiliate marketing?
First of all, you will need to set up a newsletter for your blog. Then, this tool will allow you to promote certain products or services. You just need to offer a company’s products or services to people who subscribe to your blog. To do this, you will need to send out newsletters promoting it through affiliate links. In return, offer for example video lessons or e-books.
- What is the remuneration received?
If you opt for affiliate marketing, you will be able to earn a commission on each sale. It is imperative that the customer purchases the product via the affiliate link.
The challenge of affiliate marketing
Internet users are very demanding. As a blogger, you need to understand the expectations of your audience. To the extent that you offer them a product that is not suited to your targets, you can potentially lose several subscribers.
If you have any doubts, feel free to test the products you are promoting. You will provide your audience with an authentic and more personal presentation of the product in question.
In order to keep your credibility in the middle, don’t neglect your blog. By offering good quality content, you will be able to give value to the promotions you carry out through your promotional emails.
Thanks to the prospect magnet, you have the emails of prospects potentially interested in your offers. As you have the emails of your subscribers, you can use them to build up a database. To automate the sending of your emails, you can use software such as mailchimp or mailjet.
The advantage of sending emails
With your mailing campaign, you will have the opportunity to communicate directly with your prospects. It’s a great way to showcase new products or services. It is also a technique for maintaining contact with your subscribers. By sending emails, you can:
- Increase your site traffic;
- Turn prospects into customers.
By offering products adapted to your audience, you will have the ability to get closer to your subscribers by offering them advice.
How to successfully send emails?
We must at all costs avoid landing in spam. Once you land in junk mail, you will quickly be forgotten. It will be necessary to adopt certain technical specificities. You will need to send an email that:
- Does not contain too many images;
- Do not be too heavy, etc.
You should also avoid using certain terms. When sending emails, consider using terms that spark both the reader’s interest and curiosity. Go for an original catchphrase. Choose a message that is clear, short and concise. It will not read your email until the end. We must ban the use of many links in the content. Send only a few relevant links.
The most important thing is to take care of the aesthetic aspect and the content of the email. If you use colors, use them sparingly. Adopt a graphic charter in accordance with your blog. Do not send your newsletter during the weekend. Few people take an interest in their mailbox during this time.
To constantly send new products in your newsletters.
To always distribute emails containing current promotions, etc.
Do not succumb to these temptations. Vary the content you offer to your subscribers. Sometimes you can offer them articles that may be of interest to them. Sometimes you have the opportunity to offer products, etc.
Some expressions, like free, etc. are to be avoided,
Always personalize the emails you send. If you bombard your subscribers with emails, you are going to fall straight into spam.
Earn money by sending emails: how to optimize earnings?
How to know if the emails you send meet your expectations. You will need to determine:
- The open rate : do your subscribers actually read the emails you send? It is important to determine the number of emails opened. In order to motivate your targets to read the content of the email, the subject must be as attractive as possible.
- The click-through rate : once the prospect has opened his email and read its content, has he performed the desired action? You will only be able to earn money if your targets have performed a specific action.
To maximize your chances, offer content that is suitable for connected mobile devices. Thus, the Internet user can take any action using their smartphone or tablet.