Previously, social networks were considered to be a space dedicated to entertainment and discussions between relatives. With the development of technology, the situation has changed. These platforms have become a real springboard to increase its sources of income . But to succeed in the field, it will be necessary to embark on the paths that we master and avoid the hazardous paths. How to exploit and profit from social networks?
Some essential tips before you can make money on social networks
Before hoping to earn income through social networks, you must have your own community . This condition is valid for all social networks (Snapchat, Instagram, YouTube, etc.).
The first rule to be successful on these platforms is to acquire a significant number of followers . Avoid buying followers. They will not impact your notoriety, because they will not participate in the development of your platform.
Having followers is not the only condition to lead you to success. There are other important factors to consider.
Discover a universe that suits you
You will have to find a theme that suits you. Thus, you will not have any difficulty in standing out from your competitors. For the choice of the theme, you are free to approach the area that suits you (travel, family, well-being, fitness, etc.).
Once you’ve determined the environment that’s right for you, determine your target audience . It should be made up of an audience that will share your passion and your areas of interest. Do not surprise your audience by regularly changing the theme of your site. Do not venture into this field unless you have followers who are ready to stick with you under all circumstances. Choose posts that work and avoid getting too dispersed .
Focus your attention on a social network
Managing social media is a really time consuming task. In order to have a stranglehold on the management of your social network, focus on a single network. Of course, you can be present on two or three networks, on the other hand your entire relationship must be focused on a single platform.
Some characteristics to know about certain social networks
To be able to integrate a platform that suits you, you will need to know the usefulness of each social network. You must know that :
- Facebook makes it possible to target a large audience. Unfortunately, it is quite difficult to have good visibility when creating new pages. Instead of creating an account or a page, it is better to create a group.
- Instagram also gives you access to a larger audience. This platform is mainly focused on photos. Unlike other social networks, Instragram will help you easily access many followers. Thanks to the hashtags used on this platform, it is easier to optimize the posts.
- Snapchat is suitable for people who want to target a younger audience. On this network, publications are ephemeral. A post cannot last longer than 24 hours. In order to be up to date on your coupon codes or the good deals you offer, your audience will have to follow you every day.
- Pinterest mainly attracts the fairer sex. It should be noted that 80% of the users of this platform are women. On this social network, it is not necessarily necessary to have several subscribers. If you post interesting posts, they will always be shared. This platform manages to attract 88 million users per month.
- TikTok : on this platform, it is quite easy to acquire success. To do this, just post a short video. You are free to share funny, touching videos, animal videos, etc. As soon as you manage to stand out, you will be able to attract many subscribers. It will be easy to find a partnership with the big brands.
Maintain a rhythm for your posts
Engage your audience to view and rule over your posts. You will need to post several times a week. Share posts daily if you get the chance. Posting a photo every month on Instagram won’t be enough. In short, you will have to maintain consistency. Promote exchanges with your audience. This will allow you to gain subscribers and increase your visibility.
To show creativity
Once you’ve found the platform that’s right for you, you’ll need to bet on creativity. It is not enough to post beautiful photos and different stories. You will have to find a way to get people to follow you. In order to increase your notoriety, you will be able to:
– Share a piece of your life:
– Give priority to exchanges between you and your community;
– Respond to messages and comments;
– Offer contests, etc.
If you have difficulty standing out, you can refer to people who already have many followers. It is also possible to exchange visibility. You can offer them to share their photo and in return, offer to do the same.
It is not easy to optimize your income thanks to social networks. Many people will not hesitate to criticize you. It’s a pretty tough job. It requires a lot of effort and patience. To better distinguish yourself, you will need to have different skills and knowledge. Learn how to edit photos, SMO (Social Media Optimization), etc.
At first, it will not be easy to make a living from social networks. You will have to start by sharing and exchanging your passion. Once you have acquired a significant number of followers, you will be able to monetize your social network and generate additional income.